STYLE OUR SITE

Are you creative? Do you love fashion? Do you seek innovative solutions? 

We need YOU to help US by developing an online shop design (website interface design) which demonstrates that africhic.com is both highly fashionable and supports designers and design made in Africa. 

THE CHALLENGE

We are appealing to the creative community to develop a compelling website design for africhic.com that reflects our brand character and addresses our strategic target. It should be inviting, intuitive and informative in terms of merchandising. We are looking for a completely new look and feel that corresponds to our equity and addresses our target market. We encourage you to exercise your creative freedom as you develop a new skin for our existing site with innovation and best practice detailing at the core of what you create.

DELIVERABLES

1. Rationale - Explain it to us (in minimum 200 words) how, according to the brief, your design translates our brand character and equity. Please present this in a Word document.

2. Flat Art Work – Please provide executions for the following pages, using the existing content from the live site:

   1. LANDING PAGE x1 

   2. Designer Page x1: example: LALESSO or any other of our designers

   3. Product Page x1 : example: ROSE DRESS

   4. Categories Overview Page x1: such as CLOTHING 

   5. ABOUT US Page x1

3. Style guide

4. Wireframes/flow diagrams to support proposed design. Optional

Please deliver your designs in JPEGS (72 dpi, 1024 pixels screen resolution). Submit via DROPSEND.com to info@africhic.com OR Send us a CD addressed to Sylvia Gruber at: Africhic.com - 18 Roeland Street - Cape Town 8001

MUST HAVES

• NO mock-ups or hand-drawings
  

• africhic.com Logo on each page - you do not need to keep our Logo, due to the fact that we are extending to men's wear and that might choose a different colour palette you can consider to change it – if you choose to keep it, you find it HERE

• Tagline (either use MADE IN AFRICA, or create your own) – this a must on the landing page and optional on other pages.

• Logo for retailer of the year – a must on the landing page and optional on other pages. We created a Logo ourselves so you have creative freedom to change or adapt it – content must stay the same. If you choose to keep it you find it HERE

• You must follow the CONTENT that is currently on the site – only skin (design) will change, not content. 

DEADLINE OF SUBMISSION: Extended to 31st of October 2010 at 12pm

ABOUT AFRICHIC.com

THE CONCEPT 

TARGET MARKET

JUDGING CRITERIA

Judging team 

• Sylvia Gruber: Managing Director at Africhic
• Emma Carpenter: Creative Director at Quirk eMarketing
• Robyn Cooke: Fashion editor Oprah and Fashion Blogger Styleguide Cape town

We will be looking for:

• The Completion of the deliverables as listed in the brief and a written rational behind the concept.
• Whether the work is on brand/on equity. 
• Ease of site navigation and usability.
• Shows innovative use of creativity. 

WHAT YOU WIN

REFERENCES/ SUPPORTING INFORMATION

• Great fashion portals: NOT JUST A LABEL, ADORN LONDON, NET-A-PORTER.COM
• African designs executed in a contemporary way: TOWNSHIP PATTERNS, UNDACOVA UNDERWEAR
• To learn about ethical fashion and local craftsmanship please see here BLOGPOSTS
• Check out VIDEOS about us and our designers here: 
• For all our images please look at our FLICKR STREAM
• If in need of external images for your designs ISTOCKPHOTO is a good platform to use
• See here an ARTICLE about an internship at Quirk
• See here the background info PRESS RELEASE to the competition

Terms & Conditions click HERE