The label, S v o b o d a [ova] was a natural process of evolution for me. The style of the clothing is what I gravitate towards. I worked for an established South African Fashion House, Rosenwerth, where I learnt all the tricks of the trade, but always knew I would like to have my own brand where I could manifest/pursue my unique design style.  The look is clean, pure,  understated, ethereal, timeless, elusive, crisp. Fluid, light, transparent, transcendent, organic, sculptural, absence is important. Stillness. The fabrics I use reflect these sentiments, light weight, transparent, playful, complex, textured, tulle, elusive, structured at times, organic and rich, mohair, dupion silk is the only fabric with a slight sheen otherwise I prefer a matte palette, I use natural fabrics,  as far as possible. And white, only sometimes black. S v o b o d a [ova] is a Environmentally Conscious lifestyle brand worn by environmentally responsible people. Ethically produced on South African soil.  Inspired/Motivated by Japanese Design, the technicality, the ingenuity, the minimalism. A strong Icelandic influence, the sentiment, the transcendence, the whiteness. The peace. The quiet. The landscape. The unspoken language. So really a Japanese/Icelandic input in equal measure is what gets me excited. Not to mention Pablo Neruda, the Chilean writer/poet.

The Press Stud Tunic by South African designer Svoboda(ova) features a low semi-V neckline, a sleeveless style, and a shorter length skirt. The looser, more breathable fit and stud detail down the front gives this number a shabby chique edge. This Tunic comes with a knit that you can wear under the dress. Trendy and versatile, this piece can be worn all year round. On cooler days, keep warm by pairing it with some boots and tights, an oversized bag, cardigan and knitted hat. On warmer days, wear this dress with some sandals, chunky bracelets and larger earrings.

100% Cotton Atul tunic
Viscose Lycra [92% viscose, 8% lycra] underdress