The label, S v o b o d a [ova] was a natural process of evolution for me. The style of the clothing is what I gravitate towards. I worked for an established South African Fashion House, Rosenwerth, where I learnt all the tricks of the trade, but always knew I would like to have my own brand where I could manifest/pursue my unique design style.  The look is clean, pure,  understated, ethereal, timeless, elusive, crisp. Fluid, light, transparent, transcendent, organic, sculptural, absence is important. Stillness. The fabrics I use reflect these sentiments, light weight, transparent, playful, complex, textured, tulle, elusive, structured at times, organic and rich, mohair, dupion silk is the only fabric with a slight sheen otherwise I prefer a matte palette, I use natural fabrics,  as far as possible. And white, only sometimes black. S v o b o d a [ova] is a Environmentally Conscious lifestyle brand worn by environmentally responsible people. Ethically produced on South African soil.  Inspired/Motivated by Japanese Design, the technicality, the ingenuity, the minimalism. A strong Icelandic influence, the sentiment, the transcendence, the whiteness. The peace. The quiet. The landscape. The unspoken language. So really a Japanese/Icelandic input in equal measure is what gets me excited. Not to mention Pablo Neruda, the Chilean writer/poet.