The label, S v o b o d a [ova] was a natural process of evolution for me. The style of the clothing is what I gravitate towards. I worked for an established South African Fashion House, Rosenwerth, where I learnt all the tricks of the trade, but always knew I would like to have my own brand where I could manifest/pursue my unique design style. The look is clean, pure, understated, ethereal, timeless, elusive, crisp. Fluid, light, transparent, transcendent, organic, sculptural, absence is important. Stillness. The fabrics I use reflect these sentiments, light weight, transparent, playful, complex, textured, tulle, elusive, structured at times, organic and rich, mohair, dupion silk is the only fabric with a slight sheen otherwise I prefer a matte palette, I use natural fabrics, as far as possible. And white, only sometimes black.
S v o b o d a [ova] is a Environmentally Conscious lifestyle brand worn by environmentally responsible people. Ethically produced on South African soil.
Inspired/Motivated by Japanese Design, the technicality, the ingenuity, the minimalism.
A strong Icelandic influence, the sentiment, the transcendence, the whiteness. The peace. The quiet. The landscape. The unspoken language. So really a Japanese/Icelandic input in equal measure is what gets me excited. Not to mention Pablo Neruda, the Chilean writer/poet.
The High Waisted Button Skirt by South African designer Svoboda(ova) hugs feminine curves in a flattering fashion. Sitting mid waist and falling to just above the knee, this sweet skirt boasts cute button detail down one side. Perfect for summer days and the corporate environment, this skirt can be worn with heels or flats. Pair it with stockings and a blazer style jacket for the office, or a cardigan for a casual day out.